ROUTE. Concept to Product

About Route

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ROUTE. is the brainchild of Nini Hu. It is a project base for interdisciplinary collaborations between Nini and like-minded designers and artists. Nini has 20+ years of experience in the fashion industry, where she has managed teams and projects for big brands as well as small independent boutique companies. Nini is experienced in communicating trend-right concepts and materialize commercial products that are of the highest qualities .

CV available upon request.